Color Psychology at Color

Color Psychology. Why does the psychology of color selection matter? Seriousness, warmth, nature, earthiness, reliability, support.

The psychology behind optimizing your online store
The psychology behind optimizing your online store from www.brainsins.com

Effect on mood/emotion one important aspect of color is how it impacts one’s moods and emotions. Color psychology is the study of hues as a way to understand, predict, and influence human behavior. It is spiritual yet practical, encouraging common sense and a balanced outlook on life.

The psychology behind optimizing your online store

Colors are thought to influence our buying choices, our feelings, and even our memories. Hue, lightness, and chroma (fairchild, 2013). As we have seen in the previous section, yellow denotes optimism and cheerfulness, while red can suggest intense feelings of love and even dominance. Seriousness, warmth, nature, earthiness, reliability, support.